Why should people buy handmade?
Buying handmade is a hopeful and purposeful act. When you buy a handmade item you are investing in a person, their dreams, their talent and their future. The reward for the buyer goes far beyond having a cute new purse or necklace or card. Buying a handmade item really tells the world that the person behind that product is important. It fosters human relationships and the human spirit. I started my business because I wanted a life that was about more than making money. I wanted a life centered on family and creativity and thought I could still make money despite having these goals. I spent way too much time in a job that I didn't like and didn't feel good about. So I left that job and created Armato Design. This too was a hopeful act. Etsy is full of hopeful people creating things that fulfill not only their artistic desires, but also their hopes for a life and a world that they can be proud of. People who buy handmade products are doing so because they want these things too.